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Design thinking is more than just a current buzzword. It has, instead, turned into a critical research strategy.
In the retail sphere, design expands beyond websites and planograms. Good design solves problems with a result that is actionable and emotional. And as Forrester’s senior analyst, Anjali Lai explains, the new reality of retail lies in consumer emotions.
“Businesses have to key into the emotions that are fuelling consumers’ desires to engage with a brand or product and play to them to pull consumers into the brand experience,”
The visual merchandising was formed into the science which could be interpreted as being based on the diversity of forms of scientific and technical knowledge, united by the basis of synthesis of methodological means, concepts and principles of various branches of knowledge and scientific achievements of aesthetics, technical design, psychology, logic and marketing in XXI century.